I've run the machine you're trying to scale. Now I build yours.
Five-time DTC founder. 300,000+ orders sold. Systems operator for a six-channel retailer. For 26 years I've done the work most agencies only put in slide decks, and I work with a few founders at a time, start to finish.
Most consultants tell you what to do. I've had to live with the consequences of my own advice.
I've founded supplement brands and shipped over 300,000 orders. I've built the BI dashboard a multi-channel retailer ran on: sales, margin, inventory, tax, A/B tests, one screen. I've designed SKU systems with thousands of variants and automated the workflows nobody wants to do by hand.
That's what I bring to your business: not a framework, but a working operator who writes code, reads a P&L, and has made payroll.
Three ways we work together
Scoped engagements. 50% to start, 50% on delivery. No forever-retainers. When the work is done, you own everything.
Strategy Sprint
A working diagnosis of your growth, systems, and margin, with a prioritized roadmap you can execute with or without me.
- Full-funnel & unit-economics review
- Systems & data audit
- Prioritized 90-day roadmap
Store & Systems Build
High-converting storefronts, ecommerce replatforms, or the operational dashboard your team actually runs the business on.
- Storefront / ecommerce builds
- BI dashboards & reporting
- Workflow automation & integrations
SEO + GEO Foundation
Visibility that compounds, in Google and in AI answers. Technical health, content architecture, and structured data.
- Technical SEO & site health
- GEO: Generative Engine Optimization for AI answers
- Content architecture
Receipts, not promises
A few engagements that show the range: strategy, systems, and brands of my own.
Founded and operated supplement DTC brands from zero to 300,000+ orders. Product strategy, storefront, acquisition, fulfillment, customer service: the whole machine, built and run by the person writing this.
This is where most of my opinions about ecommerce were earned: acquisition math, retention, inventory, and what actually breaks at scale.
Ran systems, data, and operations for a high-volume retailer selling across its own site, Amazon, Walmart, Target, eBay, and B2B. Built the custom BI dashboard that unified sales, profit, materials cost, shipping, inventory, tax, and A/B testing into one real-time view.
Designed a SKU architecture covering thousands of custom size combinations, automated sales-tax reporting and cartonization (picking the right box for every order), and led a manufacturing-operations program from facility layout to real-time production tracking.
"Mindtech transformed how we think about our digital presence. Strategic, methodical, and results-driven — exactly what we needed."
Built a cross-border DTC brand from scratch. US-manufactured under FDA cGMP standards, sold direct to Brazilian consumers with duties and shipping resolved at checkout. Brand, storefront, logistics, compliance-aware copy: the full stack, live today.
If you're considering selling into another market, this is the playbook, because I'm running it right now.
In their words
"They don't just execute — they think. That's rare. Our organic traffic has grown consistently since we started working together."
"The AI systems they built for us have fundamentally changed how we operate. More efficient, more intelligent, more scalable."
Straight answers
How do engagements work?
Every engagement is scoped and fixed: 50% to start, 50% on delivery. Most run 2–8 weeks. The one exception is the SEO + GEO Foundation: month to month, cancel anytime. No open-ended retainers.
Who does the work?
I do. No junior team, no handoffs. You work with the same person from strategy through delivery.
What kind of businesses do you work with?
Mostly ecommerce and DTC founders and SMB leadership teams in the US, typically between $500K and $20M in revenue.
Do you work remotely?
Yes. Clients nationwide, with in-person availability in Orlando and Central Florida.
Bring me a real problem. Leave with a real plan.
Twenty minutes, no pitch. We'll look at your business together and I'll tell you what I see — including whether I'm the wrong person for it.
I'll reply within one business day to lock a time.